Monday 13 october, European Road Safety Day. Eleven dummies appeared in Piazza Bra. They were wrapped in a yellow sheet where a black print reported the most common causes of car accidents, as if told by the victim of the accident, like "It was raining", "I was talking on the phone", "One of the tyres exploded", "I was drunk", "I didn't fasten security belt" and so on.The claim on the yellow board said "It doesn't always happen to others" and "On the road a second can be fatal, think about it".
I was touched and I appreciated the communication style: there was no need of a crashed car to impress the drivers. These dummies catched the attention with their yellow "dresses", so the first aim of the campaign was accomplished. Besides, they looked just like ghosts...
