Christmas shopping has "formally" begun yesterday, when all the Christmas lights were switched on. It is my impression that this year the lighting scheme was improved to create a more special atmosphere and attract more people to buy, in such a bad economical period.
It is also my impression that shops are still more or less empty, except for the people who hang about, browse, touch the merchandise and walk out. Only a few buy.
Shall we finally understand the real meaning of Christmas?